Elite Performance Coaching 

What is Elite Performance Coaching?  How will it improve my life?

The Key to Elite Performance is


Get out of your own way and onto your own team.

As high performing individuals, often we have enough drive and determination to succeed even when we are working against ourselves.  We work hard enough that we never realize if we are working smart, if we are looking after our best interests.  We get results, so we must be winning right?

Not always.  Sometimes our will to succeed makes it easier to overlook holes in our process that hold us back from reaching our ultimate life goals.  This can cause us to reach our goals and still feel unfulfilled.  Successful and unhappy is no place to be.  So what do we do?  Without proper perspective, we tend to simply set a new definition of success, a benchmark we haven't reached yet, and start the whole process all over again.      

​We need to be happy and fulfilled while on the path to our goals.

There are three main goals in life:

  • Enjoy the experience of your life
  • Love and Be Loved
  • A Purpose beyond self

If you build the habit of putting Happiness, Love and Fulfillment at the end of your success rainbow, you will suffer all your life.

You might say "That's great but I'm willing to sacrifice for my goals.  What about hard work and determination?"

If working on your goals doesn't make you excited, then you have shitty goals.

The key to learning and skill development is enthusiasm.  When you learn how to balance your life, when all the aspects of you as a person are flowing together toward your goals, the enthusiasm overflows from one area of life to the next.

Children learn the fastest because they are the most engaged and enthusiastic. Learning to crawl, walk and read was never explained as "work." Children are in a constant state of play, they achieve a flow state constantly and effortlessly. They don't know anything else.

It's as we grow up and as we are told that "this is the real world" and everything is a struggle and so difficult that we start to believe we have to struggle all the time too. We learn to doubt our dreams. It would feel almost rude to achieve them. We learn fear and anxiety towards the things we see others shying away from.

Let me know the next time your Fight or Flight system activates because you see a real saber-tooth tiger.

More often our survival instincts are engaging over what amounts to little more than a threat to our image of ourselves.  We constantly see other people being their own worst enemy without ever knowing it, we see them causing all their own problems and never solving them, and unconsciously we mirror this behavior

Humans are social animals, and it is through our connection to our community that we unknowingly learn to suffer.

The Moment you take Responsibility for every pain and shortcoming in your life, your whole life can change.

I always knew to take pride in my great accomplishments.  
What took more time was to observe the eloquence with which
I orchestrated my own failures.

Everything in your life is your fault, and that is EMPOWERING

If we go through life casting blame outside of ourselves for negative experiences and results, it may make us feel better in the short term.   However, this practice of scapegoating robs us of our genuine opportunities for growth.  We cannot improve if we're too busy trying to keep the dream alive that we're perfect.

No one is fucking perfect

Learning to accept the imperfect nature of human beings allows us to let go of the need to be right, the need to defend our identity and the need to explain ourselves.  It allows us to learn, to forgive and to grow.  We can focus on what's useful instead of what happened.  

Lets redefine perfect.  How about a perfect acceptance?  A perfect acceptance of where we are at in life.  A perfect acceptance of the ways we have failed thus far, and all the failures and rejections still to come.  

Let's make a perfect commitment.  A perfect commitment to experience our failures once, when they happen.  Let's not imagine failure which will never happen or spend time reliving those which have.  Let's make a perfect commitment to learning the lessons and moving on braver and better for it.  

When our identity is strengthened by the growth which comes from failure, when rejection stops being a fear and starts being an ally, that is when the door to our potential is finally open.

​So what are your biggest obstacles to being your best self?  - Chances are they have something to do with a story you were told, a story you now believe about yourself, a story which holds you back.

People often want you to believe the same stories they do.  If you don't buy into their story, if you don't buy into their reasons why something isn't possible, then you threaten their reality.  If you don't believe the lie that you can't do something, if you achieve what you set out to do, it makes other people uncomfortable.  All of a sudden people have to start asking difficult questions about why they didn't do what they ultimately wanted with their life.

Self-actualization isn't about learning new skills, it's about unlearning everything that isn't you.  It's about what's left. Who are you before you learned to be someone else.

Each session gives you the opportunity share what's going on in your life prior to our session.  I will review your assessment prior to our call.  During the call we will delve into the root of the issues and seek to understand you better as an individual.  We will explore multiple sides of issues and look for common themes and connections across all avenues of life.

I will take notes during the call so you don't have to!  Following the call I will organize them and send them to you alongside a written ACTION PLAN.  I will check in with you periodically between sessions to help you implement the plan we put together and deal with new issues that arise.  

90 Minute Calls, monthly, quarterly, or as often as life requires

A write up of session notes and an ACTION PLAN

Support and Follow ups between calls to keep you focused

Get Your Points Across by Using Lists

  • Create a nice list of points here.
    What are the points about? Anything you want. This could be a summary of the page so far, for example (remember those scanners?).
  • Make your content easy to digest.
    You can think of the layouting/formatting task on a sales page in this way: the goal is to present nice, appetizing, bite-sized morsels for your reader. Don't hit them over the head with big words or long paragraphs. Make it easy and fun to experience your sales page.
  • Once you know this, you'll want my product.
    That's the result you should aim for with your content. Once your reader understands the story and all the points you've made, they will truly understand the value of your product (or service, or whatever you're selling).

In this Text Block, Start Transitioning to the Solution You're Offering...

You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.

Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.

Here is a Smaller Sub-Heading for Extra Emphasis

Try mixing paragraphs with sub-headings of two different sizes (H2 and H3). You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story.

Ever notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.

Similarly, you can use subtle text highlights, text boxes, short paragraphs, sub-headings and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.​

This is Where the BIG REVEAL happens


Now it's time to present your offer as the perfect solution to everything you've been talking about so far in your story.

While we were holding back before, it's now time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.

  1. Show a product image: it's always a good idea to have a visual representation of your product. It makes it more tangible and more "real" in your reader's mind.
  2. The power of the points list: use this list to emphasize the most important benefits of your product.
  3. Benefits over features: for every feature your product has, try to translate it into a benefit (i.e. a positive end-result your customer will get).

What People Are Saying About Our Solution

John Doe UI/UX Designer

“Social proof comes with customer testimonials.”

“Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.

We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."

Shane Melaugh
- Job Title

“Here's what the perfect testimonial looks like...”

“The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text.”

Samantha Allen
- Job Title or Role
John Doe UI/UX Designer
John Doe UI/UX Designer

“Can you ever have too many testimonials?”

“It's a fair question: can you have too many testimonials?

The answer is: you can, but the problem is usually not the amount but the quality of the testimonials. If you have good, enthusiastic and real testimonials that mention specific details and benefits, don't shy away from adding 10, 15, 20 or even more to the page.

Just don't add a ton of boring or generic testimonials.”

Shane Melaugh
- Job Title or Role

Welcome to the Main Purchase Section

Here we have a highly attractive purchase section. We display another paragraph of text, which is a strong call to action to your readers. In addition, we have a product image, unmissable large button and some guarantee and safety symbols.

100% Satisfaction Guaranteed


A Few More Testimonials to Prove it Works for Real People

John Doe UI/UX Designer

“Keep displaying testimonials for social proof.”

“Here, we have a second testimonials section, right after the purchase section. Now that we've asked the reader to pull the trigger, they might feel some resistance and testimonials can help reassure them.”

We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."

Shane Melaugh
- Job Title or Role

“Pick the right kinds of testimonials to show here...”

“If you have any testimonials that include stories of how a customer had some doubts about your product, but was then won over by the high quality, your friendly support etc. those are perfect for displaying in this area of the sales page.”

Samantha Allen
- Job Title or Role
John Doe UI/UX Designer

Shane Melaugh
Creator of [Product Name]

About the Author

When selling online, it's easy to forget that people prefer buying things from other people. If there's any element of personal branding in your product, use this section to write a few paragraphs about yourself.

Keep it short, as this page is about your product, not your life story. But a few personal details mentioned here can help build rapport with your reader. It's a reminder that there's a real, trustworthy person behind this product and they aren't buying from a faceless corporation.

It's Time to Start Addressing Your Visitor's Last-Minute Objections

After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.

This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.

Use Sub-Headings Before Every Major Objection You Address

People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries. One of the most important things you must learn about people in your market is what kinds of objections they have, so that you can effectively address them here.

Advantages vs Disadvantages

Here's a section that you can use for many purposes. For example, you can use it to showcase how your solution is better than other solutions out there. Or, compare the problems your reader is facing right now with the great solutions they'll enjoy once they purchase.

The Pros List

  • Proin arcu nulla, varius sit amet ligula ut, porta convallis dui.
  • Nullam feugiat est porta, semper felis iaculis, luctus nisi.
  • Aliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
  • Phasellus nec arcu non augue egestas
  • Duis accumsan, dui et semper

The Cons List

  • Aliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
  • Phasellus nec arcu non augue egestas
  • Duis accumsan, dui et semper porttitorbibendum at metus eu.
  • Aenean sagittis volutpat lorem ut dictum.
  • roin arcu nulla, varius sit amet ligula ut,

Here's a "What You Get" Section (Plus the Second Call to Purchase)

  • Vivamus sit amet lacus eu odio lacinia efficitur venenatis quis tellus. Ut eget
  • Sed egestas diam vel iaculis dapibus.
  • Fusce tortor lorem, fringilla et tortor
  • Pellentesque non facilisis purus, id
  • Facilisis purus, id lorem ipsum ultrices
  • Ultrices erat nubia nostra himenaeos.

100% Satisfaction Guaranteed


100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we'll send you a prompt refund.

Frequently Asked Questions

Why add an FAQ section like this?

How about adding a contact link?

What about exit intent lightboxes?

What questions belong here?

Have you tried a chat widget?

Answer questions, save space.

P.S.:: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.

After the post scripts, use the link below to link to your purchase section or the checkout page.

Yes, I want to start getting [benefit] now!